Goal: To strengthen relationships with various public categories and promote Apa-Canal's image.

Elaboration of marketing analyses and researches for JSC „Apa - Canal Chisinau"

Implementation period: November 2012 – February 2013

Sponsor: JSC Apa-Canal Chisinau

Goal: To strengthen relationships with various public categories and promote Apa-Canal's image.

Objective: To prepare marketing analyses and researches for the water company.

Results

Marketing plan for the promotion of the company’s investment projects;
6 public debates with the stakeholders;
One survey on society’s attitude toward the implementation of investment projects;
5 public debates with experts in the field (two TV shows and three radio shows);
Elaboration of one promotional leaflet for the Company;
2 promotional articles elaborated and published in mass-media;
Investment projects prepared and promoted within the Chisinau Municipal Council;
The Company’s web page improved;
Organization of a festive event on the occasion of the 120th anniversary of Apa-Canal.